THE BEST FALL FASHION CAMPAIGNS 2022
By Bhawna
The fall fashion campaigns made their way very recently. Each summer and fall, fashion’s biggest names offer a glance to their latest projects through different ads and campaigns. There were different stars who were the face of the Fall fashion campaigns in 2022. Each had some timeless messages. The fall fashion campaigns showcased the fashion trends that are ongoing in the fashion arena. These are really helpful if you wish to buy a bag or coat for your wardrobe. The power of celebrity stars can be seen in the fall fashion campaigns in 2022. They are making their presence and making an influence.
Neiman Marcus
Image source: fashionisto.com
Neiman Marcus is a Dallas-based luxury retailer. There are exclusive and emerging brands in it.
Neiman Marcus made a debut as a fall fashion campaign. The theme of the campaign was- ‘Live Your Luxury’. They made an emphasis on the theme of living in the moment and finding luxury in the everyday. They also emphasized how to stay true to your personal style and not compromise about it. It celebrated the fact that how one should be proud of oneself. You should stay in the here and now- that’s what they meant. They said that luxury is meant to be lived and lived throughout the moments of everyday life- be it whatever. The campaign had a 360-degree approach. It means that they had included advertising, The Fall Book, events, digital content, and videos. Live Your Luxury served as a creative platform for the campaign.
The campaign encouraged Neiman Marcus customers to live life in a way that’s true to the individual. The values that they emphasized were assurance, radiance, purpose, and eclecticism. The theme of the campaign said that there should be newness and creativity. Style is much more than just the clothes and accessories that one puts on- it is also about living your own way, and maintaining optimism in doing so. This is the true luxury that this campaign talked about. They also talked about elegant fashion and style. Musicality is a sub-theme. And there is also a note on self-expression and individual character. There were many engaging videos in the campaign and they demonstrated that luxury is not something that’s to be preserved for a moment- luxury is in the here and now.
The campaign shows a re-conceptualized perspective of luxury. It is different from the popular notions of luxury. It is very personal to the individual. It is not about styles or trends. It is about what, when, why, and how you are wearing a look.
Gucci Exquisite
Image source: thencrtimes.com
The Italian luxury house Gucci showed the movies of director Stanley Kubrick. They showed images from scenes of Stanley Kubrick’s “The Shining”, “Eyes Wide Shut”, and “A Clockwork Orange”. The creative director of the campaign was Alessandro Michele. He is a fan of Stanley Kubrick. The name of the Gucci fall fashion campaign is Exquisite this time. Gucci paid a homage to Stanley Kubrick for his contribution to filmmaking. The costume designers were Milena Canonero and Charlotte Walter. Canonero and Kubrick have collaborated on various projects previously. Gucci also collaborated with Adidas, Adidas debuted on Gucci’s fall runways in 2022.
Burberry
Image source: designsecnes.net
Irina Shayk appeared in the photographs that were captured by Inez & Vinoodh. The campaign featured field jackets, pleated skirts, and tops. The Lola bag was the best accessory and the star of the campaign. The stylist was Lotta Volkova. As part of their partnership, Burberry will donate an amount to support their mission of uplifting local African-American communities. They will help combat stereotypes in this way.
Maje
Image source: pinterest.com
For Maje’s fashion campaign, model Taylor Hill posed for some photographs on the streets of Paris, France. These photos were conceptualized after the paparazzi snaps. She made different poses in the fall campaign.
Michael Kors
Image source: fashionista.com
Inez & Vinoodh captured the photographs that featured Adut Akech and Rianne van Rompaey. Both wore nice outfits. Michael Kors fall campaign was all about the rush and pomp of New York City. They were all about the energy and glamor of New York City. Those who have some personal connect with the New York City will have a connection with Michael Kors fall fashion campaign 2022.
Tamara Mellon
Image source: designscene.net
Supermodel Helena Christensen is the star of this fall campaign. Mellon admitted that Helena is a star. She is elegant and her unique style makes her the face of Tamara Mellon’s fall fashion campaign.
Valentino
Image source: popsugar.com
Zendaya and Lewis Hamilton are the stars of Valentino’s Pink PP campaign. The theme is pink. Aligning with the theme, everything is pink from the walls to the floor. The clothes and accessories are also pink.
Casablanca
Image source: theimpression.com
Nicolas Cage, at the age of 58, is going to be the face of his first fashion campaign, that is, Casablanca. Alton Mason and Anok Yai are also starring in it. The brand models sports-style and leisure.
Self-Portrait
Image source: arabnews.com
Gigi Hadid is the star of Self-Portrait’s fall fashion campaign 2022. It captures Gigi Hadid walking through the streets of New York City. Last season, her sister Bella Hadid was the star of the campaign. According to the creative director Han Chong, Gigi was the best one to bring the idea of the Self-Portrait woman.
Fendi
Image source: wwd.com
Bella Hadid was the face in Kim Jones’s Fall 2022 ads for Fendi. The collection was inspired by Delfina Delettrez and the wardrobe of Fendi women. The collection had geometric prints and unique styling. It is a collection for every woman, be it any generation. According to Jones, it started with Delfina.
Fendi Men’s
Image source: wwd.com
The director of the Fendi Men’s Fall campaign 2022 was Italian artist Nico Vascellari. He came up with the idea of ‘20s style. The colors were yellow and pink shades.
Prada
Image source: prada.com
Hunter Schafer and Kendall Jenner were the faces of Prada’s campaign 2022 for Fall. Both walked the runway show also. Schafer had slicked back hair. Jenner wore a feathered jacket.
Proenza Schouler
Image source: wwd.com
Bella Hadid and Julia Nobis are the stars of Proenza Schouler’s fall fashion campaign in 2022. In the Proenza Schouler’s fall runways, there were corseted tops and relaxed suits. And these were also in the fall fashion campaign. Also, the major attraction was Drawstring Tote in the handbags category.
